Sakuralp: Complexity shouldn’t hold your business back.
Enter Swiss or Japanese markets with strategic support and cultural clarity
Early-stage founders
Shape your vision
You’re building something that matters, but the road ahead is still unclear.
SakurAlp helps you bring structure to your ideas, test your assumptions, and define your unique value proposition.
We act as your strategic thinking partner, guiding you through early decisions that save time, reduce risk, and help you move forward with clarity.
Startups
Find your market
Your product is evolving, but uncertainty slows your next steps: local growth, international entry, or investor readiness.
SakurAlp helps you focus your strategy, refine your business model, and align your go-to-market approach with the realities of your target markets.
You gain clarity, momentum, and the confidence to scale across Switzerland, Japan, or beyond.
Innovation programs
Bridge global markets
Cross-border programs can suffer from shallow engagement or missed context.
At SakurAlp, we offer services to embassies, accelerators, and trade agencies to bring cultural fluency, local insight, and founder-centric guidance to innovation delegations.
We help you turn each visit into a meaningful, long-term connection between ecosystems.
Why SakurAlp ?
Behind every team there’s a vision, a story of passion, and often, a sense of uncertainty. Founded from first-hand experience between Switzerland and Japan, SakurAlp blends practical business knowledge with deep cultural practices, and commitment to innovation.
We don’t just advise. We help you make sense of complexity, build meaningful connections, and act with cultural intelligence. Moreover, our coaching methodology is continuously refined by monitoring developments from sector-leading organisations.
What we offer
Market development
Strategic coaching
Validate your business model, test assumptions, and prepare for key milestones, such as investor readiness or international growth.
Through structured sessions and innovation workshops, we help you bring clarity and pace to your decisions, drawing on methods used by top innovation players.
Startup acceleration
We don’t just introduce, we connect.
Whether acting as a strategic intermediary for delegations, helping secure meetings, or finding potential funding avenues, we help you access the people and ecosystems that matter most, and support you through every step.
Discovery
We start with a focused call to understand your business, goals, and context, ensuring we’re aligned before moving forward.
Understand your landscape, & set a strategic foundation.
This is where everything starts. Through tailored discussions, we align on your objectives, current structure, and the ecosystem you operate in. Whether you’re an early-stage founder in Switzerland, a startup, or a Japanese company exploring the Swiss market, this step ensures your needs are clearly defined, understood, and that we focus on what matters.
You’ll come away with:
- A snapshot of your positioning and market readiness,
- Insights into your strategic blind spots,
- A roadmap for what to validate next.
Deep dive
Together, we examine your most pressing challenges. Whether it’s business model clarity, go-to-market planning, or adapting to a new culture, we develop a tailored roadmap.
Translate insight into strategy, with structured frameworks.
Once clarity is established, we work hands-on to design and test a strategy that fits your business goals and market dynamics. This phase combines strategic coaching, cultural intelligence, and go-to-market structuring. For technical or research-driven startups, it’s also where we explore the gap between innovation and commercial traction.
Typical activities include:
- Defining your value proposition,
- Mapping stakeholder or partner networks,
- Testing pricing models and customer messaging,
- Cultural adaptation of pitches or decks (especially across Swiss–Japanese context).
Action
You leave each session with clear next steps and access to continued support, ecosystem connections, and feedback as your business grows.
Move from strategy to execution, with targeted support.
With a solid strategy in hand, we shift to implementation. Depending on your objectives, this could involve guided outreach to early customers, preparation for investor conversations, or partner introductions across the Swiss–Japanese business ecosystem. You stay in control, we provide strategic oversight and facilitate key connections.
This phase ensures you:
- Make real progress, not just theoretical plans,
- Gain confidence in execution,
- Stay adaptive and responsive to what the market tells you.
Our mission
The core values that drive us.
Our work is guided by principles that ensure your growth journey is strategic, culturally intelligent, and sustainable. We believe relationships are built based on integrity and trust, where diverse perspectives fuel collective growth. Moreover, we turn obstacles into catalysts for success, delivering actionable, practical guidance. Finally, to foster personal and professional development, oneself needs to respect the richness of cultural diversity.
English 
French